Subway

During the re-release of the Jordan Breds, we were going to release the Subway BREDS.
These shoes would have dropped on December 13th, 2019.

The Shoe

For $700, we created a prototype of the world’s first sneaker baked entirely of bread. Both edible and wearable.

The Box

We would deliver the BREDS to shoe unboxing influencers and news stations with personalized shoe tags.

The Socks

We would partner with Stance to create an in-store display for our shoes and new BUILD socks in NYC.

CD: Mo Said & Matt Tarulli
CW: Stuart Tierney
AD: Alex Zermeno